What's in a name?

Last year, worried about how an impeccably pedigreed Tory candidate named Annunziata Rees-Mogg would go over with the hoi polloi, [Conservative leader David] Cameron suggested that she might want to campaign under the name “Nancy Mogg.”

She refused, although, to be fair, another candidate, the spectacularly named Richard Grosvenor Plunkett-Ernle-Erle-Drax, dutifully “de-toffed” himself by downgrading to “Richard Drax” on campaign posters.

Meanwhile, Ms. Rees-Mogg’s brother, Jacob, a banker who is also running for Parliament and who appears to believe he belongs to the “Brideshead Revisited” era, having once taken his childhood nanny with him on the campaign trail, went on television to denounce Mr. Cameron’s plan to get more women and minorities elected as the triumph of “potted plants” over “intellectually able people.”

- New York Times, 22 March 2010